Brand Stylist &
Creative Director

ART. DESIGN. STRATEGY. IMPACT.

Helping organisations shape distinctive brands, responsive websites and digital experiences that communicate with clarity, purpose and lasting impact.

BRAND STYLING &
CREATIVE DIRECTION

My work combines brand strategy, creative direction, Wix website design and user experience (UX) to create thoughtful digital experiences that connect organisations with their audiences.

Whether developing an educational institution, cultural organisation or personal brand, I believe great design should communicate clearly, feel intuitive and leave a lasting impression.

Every project begins with strategy and finishes with an experience that is elegant, purposeful and built to endure.

Many of these ideas are explored further through The Brand Thinker—my creative practice and editorial space dedicated to brand strategy, digital experiences and thoughtful design.

Recruiters, creative directors and prospective clients are invited to explore a curated selection of recent work and learn more about my approach to brand strategy, creative direction and digital experiences.

Download Professional CV

View Selected Projects

Professional Portfolio

SELECTED PROJECTS

01 - The Brand Thinker

Role

Brand Strategy • Creative Direction • Editorial Design • UX • Wix Website Design

Overview

A premium editorial platform exploring the intersection of brand thinking, design strategy and creative leadership. Developed to establish a refined personal identity centred on thoughtful communication, elegant digital experiences and enduring visual design.

Key Contributions

Brand positioning and identity
Editorial art direction
UX and website architecture
Responsive Wix website design
Content strategy and visual storytelling

→ View Project

02 - LTRW Tuition Academy

Role

Brand Strategy • UX • Wix Website Design

Overview

Designed and developed the Academy's complete brand identity, admissions journey and responsive website to position LTRW as a premium supplementary education provider.

Key Contributions

Institutional brand identity
Admissions user journey
Responsive website
Information architecture
Digital communications

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03 - Ryan Allen

Role

Personal Brand • Website Design • Creative Direction

Overview

A premium personal platform bringing together education, writing, speaking and creative practice within a cohesive digital experience.

Key Contributions

Personal brand identity
Website design
UX
Creative direction
Portfolio presentation

→ View Project

04 - VSTRV

Creative Brand • Digital Experience • Music Portfolio

Overview

Developed a distinctive visual identity and immersive digital portfolio for an emerging urban music artist, combining bold typography with an editorial-inspired interface.

Key Contributions

Brand identity
UX
Website design
Art direction
Creative storytelling

→ View Project

05 - The Oracle House Project (Bali)

Role

Brand Strategy • Brand Identity • Creative Direction • Editorial Design • Visual Storytelling

Overview

Developed the complete brand identity and creative direction for The Oracle House Project, a luxury retreat concept based in Bali. The brand was carefully designed to reflect the cultural character of Bali while appealing to an international audience, bringing together a premium visual identity, editorial storytelling and strategic brand positioning.

Working collaboratively with the creative team, I also designed the project's presentation materials and pitch deck, helping to communicate the vision through a refined visual language and cohesive narrative.

Key Contributions