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In Partnership with Industry Photographer
FIONA FREUND
Fiona Freund &
MATC Conference
Founder of MotherWorks & CorporateQueer Exhibitions
Fiona Freund is an industry photographer who has shot for numerous fashion and lifestyle magazines. Her clients include; The Observer Magazine, The Guardian, Arts Council England, Cancer Research, Elle, EMI, ES Magazine, Harpers’ Bazar, ITV, Marie Claire, Marie Curie, Nivea, Plan International, The Telegraph magazines, Vogue and many more.
Fiona was recently interviewed by Ryan Allen, Founder of the MATC™ Conference and Host of the Hey Ryan Podcast Lifestyle show. The conversation continued with the great success of Fiona's MotherWorks and CorporateQueer London exhibitions founded on equality and empowerment.
The MATC™ Conference and Fiona Freund have formed a partnership to tell Men’s stories about anxiety. The outcome is a series of 30 photographs and personal stories.
MotherWorks Photography Exhibition: Click here
CorporateQueer Photography Exhibition: Click here
Fiona pictured with her sons on a shoot.
Fiona's London Exhibitions
MotherWorks & CorporateQueer
MotherWorks exhibitions founded by Fiona Freund takes the viewer on a journey into the lives of mothers who work in different industries. A series of lifestyle photographs showing women pictured with their children in the office and in different spaces outside. There is a stigma around women who chose to start a family while working and Fiona took a visual approach to the conversation.
CorporateQueer, is a powerful exhibition encouraging employers to invite everyone to bring their whole selves to work, that includes their sexuality. Corporate is the theme and a series of images of men and women from the LGBTQ+ community can be seen in various settings in the office or outside celebrating their life at work, which was timely given that London Pride was cancelled due to the global pandemic at the time of the exhibitions.
MotherWorks
Mothers who took part in the exhibition include, to name a few; Gina Miller (Business Woman), Jo Swinson (Former Leader of the Lib Dems), Maggie O'Neill (Actress), Vanessa Vallely OBE (CEO of We Are The City), Nadia Bennouna (Director at Abeilles, Virtual Executive Assistants), Miranda Sawyer (Journalist & Author), Lauren Pau (Managing Director & Senior Managing Counsel at BNY Mellon), Hadley Freeman (pictured left) Journalist and Author.
CorporateQueer
Men and women who took part in the exhibition include, to name but a few; Lord Chris Smith, Peter Tatchell (Human Rights Campaigner), Suki Sandhu (CEO of Involve & Audeliss), Mariama Wurie (Product Marketing Manager, Google), Bhasha Laad (Audit Assistant Manager, Mazars, Ade Onagoruwa (Head of Employee Relations, British Land, Ally), Freddie Barker (Investment Advisor, UBS Wealth Management), Gurmukh Panesar (UX Engineer, Google), Jonathan Brookes (Senior Asset Manager, British Land, Juan Labourt (EMEA, News Strategic Partner Manager, Google), Paul Edwards (pictured Right and Below, Head of Legal, British Land).
MATC Host
About the Exhibition
MATC™ Photography is an exhibition designed to tell Men’s stories about anxiety and dealing with modern life that has changed since the war.
Though times have changed, men are still finding themselves in a struggle with emotion and openness. The exhibitions which are twice yearly, take a new approach to the conversation as visual stories of men in London from actors, plumbers to teachers.
Fiona Freund, an Industry Photographer will ask each of the men a question about anxiety and through the conversation, a photograph is taken. The outcome is a series of 30 photographs and personal stories. Men today, are more open than in previous years, but there is a stigma that we want to change and give men a private moment by visiting the exhibition to recognise, that they are not alone. Each image will have a story with it, written by the subject.
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PHOTOGRAPHS SHOWN BELOW ARE CONCEPTS TO ILLUSTRATE THE EXHIBITION
04
01
30
02
WEEKS
PHOTOGRAPHER
MEN
EVENTS A YEAR
Exhibition Locations
*Glenmore House Surbiton, Guildhall Kingston,
Kingston Quaker Centre & Waterloo Station
*Please Note: The above locations are ideal for the event but none are confirmed pending sponsorship negotiations.
The MATC™ Photography Exhibition plan to launch - at the first weekend of the MATC™ Conference and to continue for a further 4-weeks, post-conference. The exhibition plays an important role in the conference as a great way to start new conversations around anxiety, and also balance the event with speakers, standup comedians and musical entertainment for a subject that may often be viewed differently. We aim to change the format of the traditional conference for men.
MATC™ Conference and the MATC™ Photography Exhibition work together to engage a male demographic, who are between 24 and 44 years of age, who are statistically prone to high levels of anxiety and stay silent because of the stigma around sharing their inner turmoil. The exhibition plans to encourage men and women to think about themselves and friends or family members who may be secretly struggling with anxiety. The photographs are there to be the visual conversation aiming to open the dialogue privately with all those who come to visit and look at the show, which aims to be the visual prompt.
(Pictured) Vincent Andriano, MATC Ambassador, TV, Film and Theatre Actor
Sponsors
MATC™ Conference and partners are excited and honoured to be partnered with Fiona Freund and with your support will allow us to expand the event each year.
There are many moving parts to the launch of the MATC™ Photography Exhibition in partnership with Fiona Freund. We have prepared a simple and easy-to-read, pitch deck to summarise the sponsorship options to make the event a reality with longevity.
Your support as a MATC™partner will enable us to reach more men, so they can realise they are not alone and that seeking help is a wise step, not a weak one. MATC™ Conference and partners are looking to partner with companies that believe in equality and diversity, and connecting with people through photography. Please get in touch to view our pitch deck and most of all talk with us about the exhibition and vision.
MATC Leadership
& Partners
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FOUNDER
RYAN ALLEN, CEO & EXECUTIVE PRODUCER
Ryan Allen is the founder of the MATC™ Conference and Photography Exhibitions. A former TEDx Executive Producer and Visual Communication graduate from Birmingham Institute of Art and Design. He is a men's wellness advocate and regularly speaks as a guest on Times Radio with Kait Borsay on Time For Your Mind about men and anxiety, which he also extends to his podcast show, Hey Ryan Podcast. Ryan's boutique design agency, The Brand Thinker are the inventors and creatives behind the MATC™ brand assets.
MATC AMBASSADOR
VINCENT ANDRIANO, TV, FILM & THEATRE ACTOR
Vincent Andriano is an MATC ™ Brand Ambassador and the face of our events commercial. He is a TV, Film and Theatre Actor - born and raised in Australia who trained at the Howard Fine Acting Studio, The National Institute of Dramatic Arts (NIDA) and has a Post Graduate Diploma in Directing at the Australian Film, Television and Radio School (AFTRS). His notable film credits include Bohemian Rhapsody with 2oth Century Fox, Disney's Dumbo Directed by Tim Burton, and Marvel's Wonder Woman 1984.
MATC PHOTOGRAPHY EXHIBITION
FIONA FREUND, FOUNDER OF MOTHERWORKS
Fiona Freund is an industry photographer whose clients include; The Observer Magazine, The Guardian, Tatler, Elle, Marie Claire, and Evening Standard to Vogue. She has photographed everyone from Gina Miller to some of the most senior management in the largest corporations from Google to BNY Mellon and many more. Her approach to photography is one of curiosity and celebration of equality and challenging the status quo, which led to her partnership with MATC™ as the Photographer of the yearly exhibitions to empower men, through the conversation about masculinity and identity in the modern world, which she has spoken about through her exhibitions at MotherWorks and CorporateQueer.
Our mission is to see 10 million men break free from anxiety so they live again with purpose and direction.
MATC™ Founder
RYAN ALLEN
Our Sponsors
LEADING THE WAY TO MEN'S SOCIAL CHANGE
Covid-19 Latest News
The UK Government have announced the lifting of all remaining restrictions in England from
24th February 2022. The government have confirmed both adults and children who have covid, are not legally required to self-isolate but can do so if they wish. The MATC™ Conference will now
resume plans to launch our first sequence of events but will take minor precautionary measures
to protect delegates and production teams.
Last updated 25 February 2022